Writing for social media audiences
Brand awareness for the GMC Yukon Denali Ultimate
In November 2024, we received our first 2025 GMC Yukon Denali Ultimate. With limited time, I wrote short scripts for YouTube and vertical platforms that helped me generated 4.4 million views and reach nearly 10 million people organically.
Objective: Publish UGC-content to raise awareness of the 2025 GMC Yukon Denali Ultimate’s arrival at our dealership and direct traffic to our website’s GMC Yukon inventory
Target Audience: Luxury SUV shoppers wanting to upgrade to the redesigned Yukon body style
My Role: Writer, shooter, producer, and editor
Key Metrics: Across YouTube, Instagram, Facebook, and TikTok, I generated over 4.4 Million Views, 21,000 shares, over 4,500 followers/subscribers and reached 9.6 million organically. The video content also generated more than 600 sessions on our GMC Yukon inventory pages.
YouTube Video Title: The 2025 Yukon Denali Ultimate has Night Vision | FIRST LOOK
Sample Script
That is a new 2025 Yukon Denali Ultimate and we just got in from the factory.
It hasn’t been fully checked in yet, so I am going to give you a quick tour of what this Yukon looks like, inside and out.
SHORT-FORM SCRIPT
This is the 2025 Yukon Denali Ultimate and here are some of my favorite features.
First, the Yukon Denali Ultimate will come standard with these 24-inch wheels that are painted in Midnight Metallic.
You're also going to get these black GMC Center caps as well as a Denali script design on the wheel.
And this one also comes with night vision.
The new Yukon Denali Ultimate will have two new screens in the back.
The first one is the newly designed rear seat media screen.
And another screen you'll have access to is the middle council screen.
From here you can control [show Air System, heated seats, and charging]
This is a Denali Ultimate, but you may notice something different about these seats.
These don't have the Alpine Umber leather.
This is Woodland Mahogany and it's a really cool look.
Of course you're going get the Vader chrome up front, but if you look real closely, you'll also get Mount Denali designs on the front GMC emblem.